Distribution of average online spending in Russia, 2018

This graph depicts the share of average online sales in Russia in 2018, by price range of products bought. Only 1 per cent out of the entire sales volume goes to larger purchases costing more than 50, 000 rubles.

Distribution of average online purchases* in Russia 2018, by price in Russian rubles

Average share of purchases by price
Less than or 1,000 rubles44%
1,000-3,000 rubles29%
3,000-5,000 rubles11%
5,000-10,000 rubles8%
10,000-30,000 rubles6%
30,000-50,000 rubles1%
Over 50,000 rubles1%
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Source

Release date

November 2018

Region

Russia

Survey time period

2018

Number of respondents

1,593 respondents

Age group

14-54 years

Method of interview

Online survey

Supplementary notes

* Participants were asked about the approximate amount spent during the last online purchase.

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