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Desktop traffic sources of Amazon in the Netherlands 2017-2019

This statistic shows a ranking of Dutch online traffic sources towards the German website of Amazon from 2017 to 2019. The numbers provided cannot provide desktop visits to, as this domain effectively did exist up until February 2020. Amazon was not in the Netherlands, but translated the books segment on into Dutch. Direct traffic is deemed to be the most important source for web traffic, as 58 percent of visits towards the site came in this way. Organic search results were less important: these made up 13 percent of total desktop traffic.

Distribution of total desktop traffic in the Netherlands to the website of Amazon from 2017 to 2019

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Release date

September 2019



Survey time period

July 2017 to June 2019

Special properties

Desktop traffic only;, as there was no up until February 2020

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Statistics on "E-commerce in the Netherlands"

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