Distribution of Chinese top 50 global brands according to BrandZ 2019, by industry

This graph shows the distribution of the leading 50 Chinese global brand builders as of 2019, by sector. According to BrandZ ranking, around 34 percent of the top 50 Chinese global brands were consumer electronics brands.

Distribution of the leading 50 Chinese global brand builders according to BrandZ as of 2019, by sector*

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Sources

Release date

March 2019

Region

China

Survey time period

2019

Supplementary notes

*To create the top Chinese global brand builders ranking list, 4-step methodology was created:
1. Seven country markets with substantial future export potential were selected, and 12 product categories in which Chinese brands are active overseas were identified.
2. Initial 203 Chinese brands were selected and then filtered to include only those with relatively high awareness and consideration scores. This exercise yielded 120 Chinese brands. The Chinese brands met two eligibility criteria: each brand was originally created by a mainland China enterprise and each brand derives a portion of revenue from overseas business.
3. Three ingredients of Brand Power were calculated: Meaningful (meeting functional and emotional needs in relevant ways); Different (being distinctive or trend setting); and Salient (coming easily to mind in a buying situation). Brand Power is a BrandZ metric of brand equity, the predisposition of consumers to choose a particular brand.
4. The levels of awareness and consideration were leveraged to adjust for the impact that variations of category size and market competition have on the Brand Power scores of the 120 Chinese brands.

The source does not provide the exact date of survey.

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