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Do you pay influencers you collaborate with for marketing purposes?
Italy: share of marketers compensating influencers in the IM 2019
The statistic displays the result of a survey on the share of marketers who compensated influencers in Italy in 2019. While only 11.3 percent of the marketers interviewed admitted they didn't do that, almost 34 percent of the respondents claimed to always compensate influencers.
Do you pay influencers you collaborate with for marketing purposes?
Share of respondents
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Source

Release date

2019

Region

Italy

Survey time period

2019

Number of respondents

400 respondents

Special properties

marketers and influencers

Supplementary notes

The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:" Retribuisci gli influencer?"

Italy: share of marketers compensating influencers in the IM 2019
The statistic displays the result of a survey on the share of marketers who compensated influencers in Italy in 2019. While only 11.3 percent of the marketers interviewed admitted they didn't do that, almost 34 percent of the respondents claimed to always compensate influencers.
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