Influential factors in purchasing organic food in Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Dec 16, 2022
According to the survey conducted by Rakuten Insight in September 2021, approximately 76 percent of the Vietnamese respondents stated to have purchased organic food products because they believe that organic food products are healthier. By comparison, ten percent of them bought organic food to keep up with current food trends.

Main reasons for purchasing organic food among Vietnamese in 2021

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Release date

November 2021

Region

Vietnam

Survey time period

September 9 to 30, 2021

Number of respondents

3,856 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted between September 9 to 30, 2021 among female and male respondents aged 16 years and older from the countries China, Korea, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, India, Vietnam, Philippines and Indonesia.

Original question: "Why did you purchase organic food products?"

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