Share of global consumers with preference for sustainable clothing brands 2018

Share of consumers who prefer apparel from environmentally friendly brands worldwide in 2013 and 2018*

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Release date

March 2019

Region

Worldwide

Survey time period

December 11, 2018 and January 6, 2019.

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

*The survey asked them a number of questions about their attitudes towards apparel, secondhand products, and resale products. The sample was designed to be representative of age and income and was also geographically representative.

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