Frequency of organic food purchase in India 2019

This statistic represents the results of a survey about the frequency of organic product purchase across India in April and May 2019. According to Rakuten Insight, the share of people who purchased organic food products often in the country accounted for about 33 percent, while about four percent of respondents did not know what organic food products were.

Frequency of organic food product purchase across India as of May 2019

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Release date

May 2019



Survey time period

April 3 to May 1, 2019

Number of respondents

11,459 respondents

Supplementary notes

Question as phrased by the source: "How often do you purchase organic food products (e.g. meat, vegetables, milk, juice, chocolates, etc)?"

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