Italy: reasons to not purchase from retailer in other country 2017, by macro-region

This graph depicts the results of a survey about the reasons why Italians do not purchase from online retailers based in another country in 2017, by macro-region. According to data published by Pepper, 39 percent of consumers from the South declared to buy only from retailers based in Italy, whereas for 37 percent of respondents from the North-West, the lack of a right offer from a seller situated abroad was the reason why they had not chosen a retail situated abroad yet.

For which reason have you not ordered an item (regardless of the product category) from an online retailer based in another country?

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date




Survey time period

September 11-22, 2017

Number of respondents

143 respondents

Age group

16 years and older

Supplementary notes

Multiple answers were possible.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Online shopping in Italy "

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.