Important factors influencing purchase decisions by age Italy 2017

This graph depicts the results of a survey about important factors influencing purchasing decisions in Italy in 2017, by age group. According to data published by Pepper, 33 percent of respondents aged between 16 and 24 years considered the price to be the most important aspect, whereas 40 percent of consumers aged 65 years and older regarded the quality of the product as main decision factor.

Which of the following factors do you consider do be the most important point that influences your purchasing decisions?

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55-64 years	65 years and older
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Release date

2018

More information

Region

Italy

Survey time period

September 11-22, 2017

Number of respondents

1,000 respondents

Age group

16 years and older

Supplementary notes

This question was phrased by the source as follows: "Rate in order the factors that influence your purchasing decisions. Please assign the answer options by importance by giving the most important point a 1, the second most important point a 2 and so on."

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