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Italy: important factors influencing purchase decisions 2017, by age group

Which of the following factors do you consider do be the most important point that influences your purchasing decisions?

by Statista Research Department, last edited May 20, 2019
Italy: important factors influencing purchase decisions 2017, by age group This graph depicts the results of a survey about important factors influencing purchasing decisions in Italy in 2017, by age group. According to data published by Pepper, 33 percent of respondents aged between 16 and 24 years considered the price to be the most important aspect, whereas 40 percent of consumers aged 65 years and older regarded the quality of the product as main decision factor.
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Which of the following factors do you consider do be the most important point that influences your purchasing decisions?

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