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Italy: preferred timing to purchase new products 2017, by gender

Do you mostly purchase new products on launch, pre-order or wait until the price drops?

by Statista Research Department, last edited May 21, 2019
Italy: preferred timing to purchase new products 2017, by gender This graph depicts the results of a survey about the preferred timing to purchase new products in Italy in 2017, by gender. According to data published by Pepper, 55 percent of both male and female consumers declared to wait for the price to drop after a new item was launched. However, 28 percent of female and 25 percent of male respondents affirmed that the preferred moment to buy a new product differed from time to time.
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Do you mostly purchase new products on launch, pre-order or wait until the price drops?

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