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Italy: preferred timing to purchase new products 2017, by macro-region

Do you mostly purchase new products on launch, pre-order or wait until the price drops?

by Statista Research Department, last edited May 24, 2019
Italy: preferred timing to purchase new products 2017, by macro-region This graph depicts the results of a survey about the preferred timing to purchase new products in Italy in 2017, by macro-region. According to data published by Pepper, 58 percent of consumers from the North-East declared to wait for the price to drop after a new item was launched. However, 29 percent respondents from the same macro-region affirmed that the preferred moment to buy a new product differed from time to time.
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Do you mostly purchase new products on launch, pre-order or wait until the price drops?

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