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Italy: ways to find a retailer to shop at 2017, by gender

This graph depicts the results of a survey about how to find and choose a retailer to shop at in Italy in 2017, by gender. According to data published by Pepper, using search engines such as Google was the most popular way to look for a retailer to purchase at, indicated by 58 percent of male and 51 percent of female consumers. Moreover, choosing a shop through recommendations by friends and relatives was the second most common mean among respondents, pointed out by 37 percent of male and 41 percent of female respondents.

How do you normally find and choose a retailer to shop at?

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Release date




Survey time period

September 11-22, 2017

Number of respondents

1,000 respondents

Age group

16 years and older

Supplementary notes

Multiple answers were possible.

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Statistics on "Online shopping in Italy "

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