Main reasons for not buying gifts for oneself among Japanese 2018, by age group

This statistic depicts the results of a survey conducted in October 2018 in Japan asking individuals about the reason why they do not treat themselves to presents, sorted by age group. During the surveyed period, the leading reason for not buying presents for oneself was the same among respondents of all age groups, namely, that they see no reason to do so.

Leading reasons why people in Japan do not treat themselves to presents as of October 2018, by age group

It is unnecessaryIt is exaggeratedIt does not cross my mindOthersNo reason to buy a present
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Release date

January 2019



Survey time period

October 2018

Number of respondents

651 respondents

Age group

18 years and older

Special properties

only one answer was allowed

Method of interview

Online survey

Supplementary notes

Original question: "What is the reason you do not buy presents for yourself?"
According to the source, out of 1,104 survey participants 651 respondents, who stated to have no intention to buy a present for themselves, were surveyed for this question.

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