Main reasons for buying food or drink based presents for oneself in Japan 2018

This statistic depicts the results of a survey conducted in October 2018 in Japan asking individuals about the leading reasons why they gift foodstuffs or beverages to themselves. During the surveyed period, the majority of respondents, around 79 percent, treated food or drink related presents as a reward to themselves, while just over six percent bought those items as a souvenir to bring home from travels or business trips.

Leading reasons why people in Japan gift foodstuffs or beverages to themselves as of October 2018

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Release date

January 2019



Survey time period

October 2018

Number of respondents

157 respondents

Age group

18 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "Why do you buy foodstuffs or beverages as a present for yourself?"
According to the source, out of 1,104 survey participants 157 respondents, who stated to have given themselves foodstuff or beverages as a present, were surveyed for this question.

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