This statistic depicts the customer data stored by companies in Europe in 2018, by type of data. As the graph shows, personally identifiable data were the largest type of customers' data being held by companies, with 85 percent of firms affirming to store this information. Additionally, authentication credentials of clients or users were stored by 76 percent of companies, whereas payments details and credit card data were collected by 74 percent of respondents.
Customer data held by companies in Europe in 2018, by type of data
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Online privacy and data protection in the European Union (EU)
Providing personal data
5
- Premium Statistic Comfort levels when providing personal information online in the European Union 2015
- Premium Statistic Willingness to share personal data for free services online in the EU-28 2015
- Premium Statistic EU-28: opinions on the necessity of sharing personal information online 2015
- Premium Statistic Attitudes to necessary data sharing for online purchases in the European Union 2015
- Premium Statistic Leading reasons for providing personal data online in the European Union (EU-28) 2015
Privacy settings
3
- Premium Statistic Adjusting privacy settings on social media sites in the European Union (EU-28) 2015
- Premium Statistic Perceived difficulty of changing privacy settings on social media in the EU-28 2015
- Premium Statistic Reasons for not changing privacy settings on social media sites in the EU-28 2015
Concerns about data sharing
8
- Premium Statistic Level of concern about the control over personal data shared online in the EU 2015
- Premium Statistic Distribution of concerns over online data collection in the European Union 2016
- Premium Statistic Levels of comfort with data collection by social media networks in the EU-28 2016
- Premium Statistic Levels of comfort with data collection by search engines in the European Union 2016
- Premium Statistic Levels of comfort with data collection by online marketplaces in the EU-28 2016
- Premium Statistic Leading concerns about providing personal data online in the EU-28 2015
- Premium Statistic Concerns about personal data loss and theft in the EU-28 2015, by storage medium
- Premium Statistic Felt level of control over personal data provided online in the European Union 2015
Trust in governmental data protection
3
Data protection by organizations
6
- Premium Statistic Public opinion on the responsibility for online data in the EU 2015, by party
- Premium Statistic EU: willingness to be informed about lost or stolen personal information 2015
- Premium Statistic EU: responsible parties for informing residents about lost personal data 2015
- Premium Statistic Preferred recipients of complaints regarding personal data protection in the EU 2015
- Premium Statistic Expectation of cyberattack on your organization in the next year in Europe in 2015
- Premium Statistic Biggest IoT security concerns for enterprises in Europe in 2015
Further related statistics
20
- Share of individuals who heard of the right to correct their data in Sweden 2019
- Share of individuals who heard of the right to correct their data in Finland 2019
- Share of individuals who heard of the right to delete their data in Finland 2019
- Share of individuals who heard of the right to delete their data in Sweden 2019
- Share of individuals who heard of the right to move their data in Denmark 2019
- Share of individuals who heard of the right to move their data in Sweden 2019
- Share of individuals who heard of the right to move their data in Finland 2019
- GDPR annual budgets by organisational size
- Share of individuals who heard of the right to correct their data in Denmark 2019
- Share of individuals who heard of the right to access their data in Finland 2019
- Share of individuals who heard of the right to access their data in Sweden 2019
- Anticipated expenditure related to the GDPR* 2017
- Share of individuals who heard of the right to access their data in Denmark 2019
- Average firm additional spending resulting from GDPR in EU and US 2018
- Share of privacy leaders working as DPO in EU and US 2018
- Main challenges to meet the EU GDPR for organizations in the UK 2017
- Budget allocation to comply with the EU GDPR by organizations in Germany 2017
- Data inventory for GDPR among companies in the U.S. and EU 2018, by area
- Opinion of IT professionals on which countries will most enforce GDPR in Europe 2017
- Risk of failing to comply with GDPR obligations in U.S. and EU 2018
Further Content: You might find this interesting as well
Statistics
- Share of individuals who heard of the right to correct their data in Sweden 2019
- Share of individuals who heard of the right to correct their data in Finland 2019
- Share of individuals who heard of the right to delete their data in Finland 2019
- Share of individuals who heard of the right to delete their data in Sweden 2019
- Share of individuals who heard of the right to move their data in Denmark 2019
- Share of individuals who heard of the right to move their data in Sweden 2019
- Share of individuals who heard of the right to move their data in Finland 2019
- GDPR annual budgets by organisational size
- Share of individuals who heard of the right to correct their data in Denmark 2019
- Share of individuals who heard of the right to access their data in Finland 2019
- Share of individuals who heard of the right to access their data in Sweden 2019
- Anticipated expenditure related to the GDPR* 2017
- Share of individuals who heard of the right to access their data in Denmark 2019
- Average firm additional spending resulting from GDPR in EU and US 2018
- Share of privacy leaders working as DPO in EU and US 2018
- Main challenges to meet the EU GDPR for organizations in the UK 2017
- Budget allocation to comply with the EU GDPR by organizations in Germany 2017
- Data inventory for GDPR among companies in the U.S. and EU 2018, by area
- Opinion of IT professionals on which countries will most enforce GDPR in Europe 2017
- Risk of failing to comply with GDPR obligations in U.S. and EU 2018
Kaspersky Lab. (September 1, 2018). Customer data held by companies in Europe in 2018, by type of data [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/
Kaspersky Lab. "Customer data held by companies in Europe in 2018, by type of data." Chart. September 1, 2018. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/
Kaspersky Lab. (2018). Customer data held by companies in Europe in 2018, by type of data. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/
Kaspersky Lab. "Customer Data Held by Companies in Europe in 2018, by Type of Data." Statista, Statista Inc., 1 Sep 2018, https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/
Kaspersky Lab, Customer data held by companies in Europe in 2018, by type of data Statista, https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/ (last visited January 31, 2023)
Customer data held by companies in Europe in 2018, by type of data [Graph], Kaspersky Lab, September 1, 2018. [Online]. Available: https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/