Japan: advertising market long-term growth rate 2023

The size of the Japanese advertising market in fiscal year 2023 amounted to 107 percent of its size in fiscal year 2009. This was a decrease compared to fiscal year 2022.

Long-term growth rate of the advertising market in Japan from fiscal year 2010 to 2023

Characteristic	Growth rate (index year = fiscal 2009)
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Release date

December 2023

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Region

Japan

Survey time period

fiscal year 2010 to 2023; the fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

The source calculated each year's figures based on an index value (of 100) benchmarked to fiscal year 2009. Values displayed here have been modified accordingly.

Data for the domestic advertising market is taken from the Survey of Selected Service Industries (Ministry of Economy, Trade and Industry). For certain discontinuities in the numerical results published in the survey arising from changes in the survey pool, adjusted numerical results based on growth rate data are used.

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