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Top factors influencing sustainable clothing consumption behavior worldwide 2018

This statistic shows the top factors that would encourage consumers to buy more/pay more for sustainable fashion products worldwide in 2018. In 2018, 32 percent of respondents stated that they would be more willing to buy more/pay more for sustainable clothing if the styles available for these products was better.

Leading factors that would encourage consumers to buy more/pay more for sustainable fashion worldwide in 2018

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Sources

Release date

January 2019

Region

Worldwide

Survey time period

June to July 2018

Number of respondents

5,269 respondents

Age group

18 years and older

Special properties

Consumers living in Hong Kong, Shanghai, London, New York, and Tokyo.

Method of interview

Online survey

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