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Number of companies in the travel agency sector in Italy 2018, by business size

What is the business size of Italian companies operating in the travel agency and tour operating sector? In 2018, this industry mainly consisted of small enterprises. As reported by Prometeia, approximately 16 thousand companies operating in this sector in Italy had an annual production value of maximum two million euros. In terms of market share, these small companies accounted for about 43 percent of the market. On the contrary, only 35 companies generated an annual production value exceeding 50 million euros.

Small companies, many employees

In 2018, Italian small travel agencies and tour operators recorded the highest number of employees. Data reveal that companies with a production value not exceeding two million euros counted in total over 30 thousand members of staff. Thus, roughly 60 percent of all the sector's employees worked for small businesses over the period considered.

The Italian leaders of the sector

When looking at the average percentage change in the production value of selected large companies in this sector, data reveal that Alpitour S.p.A. experienced a significant growth between 2016 and 2018. Indeed, the Italian company averagely increased its production value by 6.5 percent during the period considered.

Number of companies in the travel agency and tour operator sector in Italy in 2018, by business size

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Release date

July 2020



Survey time period


Supplementary notes

The travel agency and tour operator sector refers to: all activities provided by travel agencies or tour operators, other booking and promotional activities not carried out by agencies, activities of tour guides.

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