Digital advertising investments planned by French companies 2018, by media

This statistic displays the planned advertising strategies of large companies on digital marketing channels (web & mobile) in which they wanted to invest in France in 2018. That year, about 30 percent of the respondents said that their company would invest in the improvement of the website, while more than 20 percent said they wanted to invest in mobile applications advertisement.

On which channels will your company invest primarily in digital marketing?*

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Release date

June 2018



Survey time period

April to May 2018

Number of respondents

152 respondents

Special properties

Advertisers from large companies

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Considérons le marketing digital (web1mobile) de votre enteprise: sur quels canaux votre entreprise va-t-elle investir en priorité?"

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