Digital advertising investments planned by French companies 2018, by media

This statistic displays the planned advertising strategies of large companies on digital marketing channels (web & mobile) in which they wanted to invest in France in 2018. That year, about 30 percent of the respondents said that their company would invest in the improvement of the website, while more than 20 percent said they wanted to invest in mobile applications advertisement.

On which channels will your company invest primarily in digital marketing?*

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2018

Region

France

Survey time period

April to May 2018

Number of respondents

152 respondents

Special properties

Advertisers from large companies

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Considérons le marketing digital (web1mobile) de votre enteprise: sur quels canaux votre entreprise va-t-elle investir en priorité?"

Open this statistic in...
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital advertising in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.