Impact of bloggers on clothing purchase decisions in the U.S. as of 2019, by age

This statistic shows the influence of bloggers on the apparel purchase decision of consumers in the United states as of 2019, by generation. As of January 2019, 12.4 percent of millennial consumers stated that their apparel purchases were influenced by celebrity bloggers.

Influence of bloggers on consumers' apparel purchases in the United States as of 2019, by generation

Millennials (born 1983 to 1998)Gen Xers (born 1965 to 1982)All adults
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Release date

April 2019


United States

Survey time period

January 2019

Number of respondents

16,619 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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