The North Face brand sales increase worldwide from 2019 to 2022, by region

The first year of the coronavirus (COVID-19) pandemic impacted the revenue of the VF Corporation's The North Face brand to varying degrees. In the fiscal year ended in March 2022, the company saw a 28 percent growth in revenues in the Asia Pacific region, marking a substantial increase compared to the previous years.

The North Face

  Founded in 1968, the United States-based The North Face specializes in outdoor performance products, ranging from outdoor sports apparel and fashion items to sporting goods. The company was bought by VF Corporation in 2000, which owns other iconic brands, such as Vans, Timberland, and Supreme. The corporation’s outdoor segment, which The North Face brand is a part of, is the second largest segment in terms of worldwide profits. The same segment generated over four billion U.S. dollars’ worth of global annual revenue for the past three years. The North Face is enjoying rapid growth in revenues recently, as well as popularity overseas.

Global outdoor apparel market

  The global outdoor apparel and sportswear market is a continuously growing multi-billion-dollar industry. Estimates indicate that the global value of this market will reach over 27 billion U.S. dollars in the near future.