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Luxury watch evaluation factors among buyers in China 2019

This statistic illustrates the results of a survey about high-end watch consumers in China in May 2019. During the survey period, around 57.7 percent of Chinese respondents who already owned a premium watch said that the brand idea was an important product evaluation factor when assessing a high-end watch.

Product evaluation criteria among high-end watch buyers in China as of May 2019, by type

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Source

Release date

May 2019

Region

China

Survey time period

May 2019

Number of respondents

986 respondents

Method of interview

Online survey

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