Purchasing decision influence by others sharing product information in China 2017

The statistic shows the results of survey about the influence consumers have on other people with similar interests by sharing product information or recommendations in China as of July 2017. During the survey period, around 56 percent of Chinese respondents considered others who share their interests as an important shopping reference for themselves.

Influence on the purchasing decisions of Chinese consumers by others sharing product information as of July 2017

Share of respondents
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Sources

Release date

June 2018

Region

China

Survey time period

May to July 2017

Number of respondents

4,060 respondents

Age group

18 years and older

Special properties

in 252 cities

Method of interview

Face-to-face interview, online survey

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