Chinese consumer feelings when shopping in-person and experiencing products 2017

The statistic shows the results of a survey about the feelings and experiences Chinese consumers have when shopping in-person and encountering the products first-hand before buying as of July 2017. During the survey period, around 64 percent of respondents in China believed that trying the product in person in a physical store makes it easier to make the right purchase.

Feelings of Chinese consumers when shopping in-person and experiencing products first hand before buying as of July 2017

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Release date

June 2018



Survey time period

May to July 2017

Number of respondents

4,060 respondents

Age group

18 years and older

Special properties

in 252 cities

Method of interview

Face-to-face interview, online survey

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