Consumer reaction to Ramadhan edition instant noodle advertisements Indonesia 2019

This statistic shows the results of a survey on consumers' reception of the Ramdhan-edition advertisements for three major instant noodle brands in Indonesia in May 2019. During the period surveyed, the advertisement for Mie Sedaap had the greatest consumer appeal, with 42 percent of the survey participants stating that they like it very much, and 36 percent stating that they liked it.

Consumer reaction to the Ramadhan-edition advertisements of three major instant noodle brands in Indonesia as of May 2019

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Release date

May 2019



Survey time period

May 16th, 2019

Number of respondents

300 respondents

Age group

16-39 years

Special properties

even distritbution of male and female participants

Method of interview

Online survey

Supplementary notes

Survey participants were made to evaluate the Ramadhan advertisements of three of the most popular instant noodle brands in Indonesia. Each brand advertisement was evaluated by a group of 100 survey participants.

The question aske in the survey was as follows: "In general, how much do you like this ad?"

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