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Consumer buy-in Ramadhan edition instant noodle advertisements Indonesia 2019

This statistic shows the results of a survey on the consumer buy-in for the messages of the Ramdhan-edition advertisements for three major instant noodle brands in Indonesia in May 2019. During the period surveyed, more respondents were convinced by the message behind the advertisement for SuperMi, with 37 percent of survey respondents saying that the strongly believed the advertising message, and 32 percent stating that they rather believed the message in the advertisement.

Consumer belief in the message behind the Ramadhan-edition advertisements of three major instant noodle brands in Indonesia as of May 2019

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Release date

May 2019



Survey time period

May 16th, 2019

Number of respondents

300 respondents

Age group

16-39 years

Special properties

even distritbution of male and female participants

Method of interview

Online survey

Supplementary notes

Survey participants were made to evaluate the Ramadhan advertisements of three of the most popular instant noodle brands in Indonesia. Each brand advertisement was evaluated by a group of 100 survey participants.

The question aske in the survey was as follows: "How much do you believe in the message conveyed by this ad?"

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