Most popular items purchased online by Gen Z Malaysia 2018

This statistic shows the most popular items purchased online by Generation Z (defined here as 18 to 24 year olds) in Malaysia as of 2018. During the period surveyed, the most popular items purchased online by Generation Z were clothing and apparel, with 76 percent of Gen Z respondents stating that they purchased such items online.

Most popular items purchased online by Generation Z (18 to 24 year olds) in Malaysia as of 2018

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Source

Release date

May 2019

Region

Malaysia

Survey time period

January to December 2018

Age group

18-24 years

Special properties

Malaysians in Peninsular Malaysia

Supplementary notes

Results are from the Nielsen Consumer & Media View (CMV) survey conducted between January to December 2018.

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