U.S. D2C brand categories purchase rate and intention 2019
This statistic presents information regarding the leading categories of direct-to-consumer brands purchased by U.S. D2C shoppers in the past and the ones they are likely to try in the future. During the March 2019 survey, 52.1 percent of survey respondents stated that they had purchased something from a D2C brand in the personal care & beauty brand segment.
