Influencing factors for shampoo buyers in Australia 2018

This this statistic shows the results of a survey about the biggest influencing factors for consumers when buying shampoo in Australia in 2018. The results show that 28 percent of respondents said that the biggest influence was the products' effectiveness.

Breakdown of influencing factors for consumers when buying shampoo in Australia in 2018

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Source

Release date

June 2019

Region

Australia

Survey time period

November 2018

Number of respondents

2,242 respondents

Age group

18 years and older

Special properties

respondents had purchased and used shampoo for their hair in the last three months

Method of interview

Panel survey

Supplementary notes

Brands had to have received at least 30 responses to be included.

Source doesn't provide a publication date; the date given here is the date information was accessed.

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