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Luxury goods: factors influencing consumer purchases UK 2019

This statistic shows the distribution of factors that consumers find important when purchasing luxury goods in the United Kingdom (UK) as of March 2019. According to a survey carried out by ProdegeMR, quality was the most important factor that influenced luxury goods purchases of 75 percent of UK consumers. For 68 percent of consumers, price was another important factor. The least popular factor was celebrity endorsement of luxury goods.

Distribution of factors that are important in consumers' purchase of luxury goods in the United Kingdom (UK) in 2019

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Source

Release date

June 2019

Region

United Kingdom

Survey time period

March 27, 2019

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "What factors are very important when purchasing luxury goods?"

Multiple answers were possible.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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