Online TV and video content viewers swapping traditional pay TV for vMVPD U.S. 2019

This statistic shows the share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019. According to the source, 43 percent of current vMPVD users had switched directly from a traditional service such as cable, satellite or telco, and 17 percent had swapped another vMVPD service for their current one. Additionally, 25 percent of respondents also had a traditional service as well as using a vMVPD like Sling TV, YouTube TV or Hulu with live TV.

Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019

Share of respondents
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Source

Release date

March 2019

Region

United States

Survey time period

2019

Number of respondents

6,715 respondents

Special properties

among households in the U.S.

Method of interview

Online survey

Supplementary notes

vMVPD is an abbreviation for Virtual Multichannel Video Programming Distributor, and includes services such as Sling TV, DIRECTV NOW, Hulu with Live TV, YouTube TV and Playstation Vue.

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