In Italy, in 2020, the hobby B2B (business-to-business) industry reported the highest rate of newsletter that were opened by users, which amounted to 28.1 percent. The food sector and associations and political organizations followed, with operating rates of respectively 27.7 and 27.5 percent.
Share of opened newsletters in Italy in 2020, by B2B (business-to-business) industry
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MailUp. (April 23, 2021). Share of opened newsletters in Italy in 2020, by B2B (business-to-business) industry [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1015448/opening-rate-of-newsletters-by-b2b-industry-in-italy/?__sso_cookie_checker=failed
MailUp. "Share of opened newsletters in Italy in 2020, by B2B (business-to-business) industry." Chart. April 23, 2021. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1015448/opening-rate-of-newsletters-by-b2b-industry-in-italy/?__sso_cookie_checker=failed
MailUp. (2021). Share of opened newsletters in Italy in 2020, by B2B (business-to-business) industry. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1015448/opening-rate-of-newsletters-by-b2b-industry-in-italy/?__sso_cookie_checker=failed
MailUp. "Share of Opened Newsletters in Italy in 2020, by B2b (Business-to-business) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1015448/opening-rate-of-newsletters-by-b2b-industry-in-italy/?__sso_cookie_checker=failed
MailUp, Share of opened newsletters in Italy in 2020, by B2B (business-to-business) industry Statista, https://www.statista.com/statistics/1015448/opening-rate-of-newsletters-by-b2b-industry-in-italy/?__sso_cookie_checker=failed (last visited March 16, 2025)
Share of opened newsletters in Italy in 2020, by B2B (business-to-business) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1015448/opening-rate-of-newsletters-by-b2b-industry-in-italy/?__sso_cookie_checker=failed
