Opening rate of DEM e-mails in Italy 2019, by B2C industry

This statistic shows the share of opened direct email marketing (DEM) mails in Italy in 2019, by B2C (business-to-consumer) industry. According to data provided by MailUp, political organizations reported the highest rate of direct e-mails that were opened by users, with over 71 percent.

Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2019, by B2C (business-to-consumer) industry

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Source

In cooperation with
MailUp
Release date

2020

Region

Italy

Survey time period

2019

Supplementary notes

Data is based on e-mails sent through MailUp platform.

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Statistics on "Digital marketing in Italy"

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