Most popular chat app for brand service inquiries in Vietnam 2019

The statistic shows the results of a survey conducted in May 2019 about the most popular chat app for brand service inquiries among Vietnamese. During the period examined, 89 percent of the respondents stated to use Facebook Messenger, followed by 65 percent of the respondents who mentioned to use Zalo to send inquiries to a brand.

Most popular chat apps for brand service inquiries among Vietnamese 2019

Share of respondents
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Release date

June 2019



Survey time period

May 2019

Number of respondents

525 respondents

Age group

18-44 years

Special properties

among respondents that use chat for inquiries to the brand

Method of interview

Online survey

Supplementary notes

The survey was conducted nationwide among female and male respondents between 18 and 44 years old in May 2019 to understand the social usage among Vietnamese as brand information source and contact source.

Original question: "What chat services do you use for inquiring with the brand/services?"

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