Main reasons to buy toys for children in China 2018

Published by
Xin Ou,
Feb 23, 2024
This statistic shows the results of a survey about parents' reasons to purchase toys for children in China as of the end of 2018. During the survey period, around 53 percent of the surveyed Chinese parents said they bought toys to help build their children's abilities.

Leading reasons for toy purchases among parents in China as of December 2018

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Release date

May 2019

Region

China

Survey time period

October to December 2018

Number of respondents

2,000 parents

Age group

20-50 years

Special properties

in 16 cities

Method of interview

Online survey

Supplementary notes

Respondents could choose three consideration factors.

Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Among 2,000 respondents, 1,000 parents with sons and 1,000 parents with daughters were surveyed.

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