China: main consideration factors for toy purchases

This statistic illustrates the results of a survey about factors that parents consider when purchasing toys in China as of the end of 2018. During the survey period, around 24 percent of the surveyed Chinese parents said they considered safety the most when buying toys for their children. Safety was among three most important considerations for around 43 percent of respondents.

Leading consideration factors for toy purchases in China as of December 2018

Characteristic	Among top three consideration factors	Most important consideration factor
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Release date

May 2019

More information

Region

China

Survey time period

October to December 2018

Number of respondents

2,000 parents

Age group

20-50 years

Special properties

in 16 cities

Method of interview

Online survey

Supplementary notes

The respondents could choose up to three consideration factors.

Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Among 2,000 respondents, 1,000 parents with sons and 1,000 parents with daughters were surveyed.

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