Reasons for high satisfaction with online shopping in Spain 2018

This statistic displays the reasons why customers of online shopping portals were highly satisfied after the purchase of their product or service in Spain in 2018. The good price achieved with respect to other sales channels was the main reason for satisfaction alleged by the 56 percent of customers, followed by the ease of use of the website and the goods or service offer on the web.

Reasons for high customer satisfaction with online shopping websites in Spain in 2018

Share of online shoppers
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Release date

August 2018



Survey time period

July 2018

Number of respondents

968 respondents

Age group

16-65 years

Special properties

online shoppers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The data of buyers have been weighted to represent the distribution of the Spanish Internet user population according to ONTSI data.

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Statistics on "E-commerce in Spain"

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