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Willingness to pay for craft beer in Taiwan 2019

This statistic represents the results of a survey about the willingness to spend on craft beers in Taiwan as of May 2019. According to Rakuten Insight, around 49.5 percent of respondents in Taiwan said they were willing to pay for craft beer up to a quarter more than for regular beer.

Willingness of consumers in Taiwan to spend on craft beer as of May 2019

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Source

Release date

June 2019

Region

Taiwan

Survey time period

May 10 to 31, 2019

Number of respondents

8,668 respondents

Supplementary notes

Original survey question:
How much would you be willing to pay for craft beer?

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