Number of tactical digital content users India 2017-2022

There were around 34 million tactical digital content users across India as of 2019, marking a big increase compared to the previous year's 12 million users. The number of users for tactical digital media was estimated to go up to 91 million users by 2022. Overall it was noted that these users consumed Pay TV and at least one paid OTT service in 2019.

Number of tactical digital content users in India's media and entertainment sector from 2017 to 2019 with a forecast for 2022

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Sources

Release date

March 2020

Region

India

Survey time period

2017 to 2019

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