Number of non-paying consumers in M&E sector India 2017-2022

In 2019, there were around 190 million non-paying consumers in India's media and entertainment sector. This was expected to grow to 220 million free consumers by 2022.

Number of non-paying consumers in India's media and entertainment sector from 2017 to 2019 with a forecast for 2022

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Sources

Release date

March 2020

Region

India

Survey time period

2017 to 2019

Supplementary notes

Non-paying consumers are those who do not pay for media content.

Previous reports have been accessed.

Figures are based on EY estimates.

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