Readiness to pay for craft beer in Japan 2019

This statistic represents the results of a survey about the amount of money Japanese consumers are willing to spend on craft beers as of May 2019. According to Rakuten Insight, over 44 percent of respondents in Japan said that they are willing to pay the same price as for regular beer, while only 0.27 percent were willing to pay any amount for craft beer.

Willingness of consumers to spend money on craft beer in Japan as of May 2019

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Source

Release date

June 2019

Region

Japan

Survey time period

May 10 to 31, 2019

Number of respondents

674 respondents

Supplementary notes

Original survey question: "How much would you be willing to pay for craft beer?"

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Statistics on "Beer industry in Japan"

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