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Reasons to drink craft beer in Japan 2019

Main reasons for consuming craft beer in Japan as of May 2019

by Statista Research Department, last edited Sep 24, 2019
Reasons to drink craft beer in Japan 2019 This statistic represents the results of a survey about the main reasons to consume craft beer in Japan as of May 2019. According to Rakuten Insight, the majority of Japanese respondents, over 63 percent, reported to prefer craft beer over regular beer due to its larger variety and flavor profiles.
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Main reasons for consuming craft beer in Japan as of May 2019

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Statistics on "Beer industry in Japan"
  • Domestic alcoholic beverages market
  • Beer production and retail
  • International trade
  • Major breweries
  • Craft beer
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