Most popular skin care items of female consumers in Vietnam 2020

According to a survey about the most popular skin care items owned by female consumers in Vietnam as of January 2020, 89 percent of the respondents stated that they owned facial cleansers. This was followed by 67 percent of the respondents who claimed that they owned sunscreen.

Face washing in Vietnam

Females living in urban areas in Vietnam prefer to wash their faces in the morning and at night. Main reasons to use facial cleansers include the cleaning off of dirt, which is especially important for citizens in urban areas that have high pollution levels, as well as acne prevention.

Skin care in Vietnam

In Vietnam, 35 percent of females have combination skin followed by 28 percent with oily skin. These skin types lead to several skin care concerns among females, mainly acne and large pores. Due to a high annual sunshine duration in Vietnam, sunscreen products are also highly important in the skin care routine of Vietnamese. In 2018, the revenue of skin care products amounted to approximately 8.3 trillion Vietnamese dong.

Most popular skin care items owned by female consumers in Vietnam as of January 2020

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Release date

January 2020



Survey time period

January 2020

Number of respondents

458 respondents

Age group

16 years and older

Special properties

among female consumers nationwide

Method of interview

Online survey

Supplementary notes

Original question: What are the skin care items that you have bought?

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Statistics on "Cosmetics market in Vietnam"

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