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Chinese consumer knowledge level of biodiversity 2013-2019

This statistic shows the results of a survey on consumer awareness of biodiversity conducted in China in 2013 and 2019. During the survey period in 2019, around 95 percent of respondents in China said they have heard of biodiversity and 85 percent chose the correct definition of the term.

Consumer awareness of biodiversity in China in 2013 and 2019

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Release date

May 2019



Survey time period

February 2013 and April 2019

Number of respondents

1,000 respondents

Supplementary notes

Original survey questions:
Personally, have you ever heard of "biodiversity"?
Here is a number of possible descriptions of biodiversity. For each of them, could you please indicate whether you completely agree with it, rather agree, rather disagree or completely disagree?
Correct definition: biodiversity is the diversity of plants and animals.

To correct sampling disparities, a post-stratification weighting of results, based on socio-demographic variables, was applied.

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