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Chinese consumer knowledge level of biodiversity 2013-2019

Consumer awareness of biodiversity in China in 2013 and 2019

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Release date

May 2019



Survey time period

February 2013 and April 2019

Number of respondents

1,000 respondents

Supplementary notes

Original survey questions:
Personally, have you ever heard of "biodiversity"?
Here is a number of possible descriptions of biodiversity. For each of them, could you please indicate whether you completely agree with it, rather agree, rather disagree or completely disagree?
Correct definition: biodiversity is the diversity of plants and animals.

To correct sampling disparities, a post-stratification weighting of results, based on socio-demographic variables, was applied.

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