Ukrainian digital advertising expenditure reached approximately 7.2 billion Ukrainian hryvnia in 2022, having decreased by 42 percent compared to the previous year as a result of the Russian invasion of Ukraine. The significant increase in 2018 was partially explained by the change in methodology.
Digital advertising spending in Ukraine from 2011 to 2022
(in billion Ukrainian hryvnia)
Characteristic
Expenditure in billion Ukrainian hryvnia
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*The methodology for internet advertising has changed over the observed period, which contributed to the significant increase in spending in 2018.
**Estimate.
The statistic has been compiled from several reports by the source.
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All-Ukrainian Advertising Coalition. (December 2, 2022). Digital advertising spending in Ukraine from 2011 to 2022 (in billion Ukrainian hryvnia) [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1017536/online-advertising-spending-in-ukraine/
All-Ukrainian Advertising Coalition. "Digital advertising spending in Ukraine from 2011 to 2022 (in billion Ukrainian hryvnia)." Chart. December 2, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1017536/online-advertising-spending-in-ukraine/
All-Ukrainian Advertising Coalition. (2022). Digital advertising spending in Ukraine from 2011 to 2022 (in billion Ukrainian hryvnia). Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1017536/online-advertising-spending-in-ukraine/
All-Ukrainian Advertising Coalition. "Digital Advertising Spending in Ukraine from 2011 to 2022 (in Billion Ukrainian Hryvnia)." Statista, Statista Inc., 2 Dec 2022, https://www.statista.com/statistics/1017536/online-advertising-spending-in-ukraine/
All-Ukrainian Advertising Coalition, Digital advertising spending in Ukraine from 2011 to 2022 (in billion Ukrainian hryvnia) Statista, https://www.statista.com/statistics/1017536/online-advertising-spending-in-ukraine/ (last visited September 08, 2024)
Digital advertising spending in Ukraine from 2011 to 2022 (in billion Ukrainian hryvnia) [Graph], All-Ukrainian Advertising Coalition, December 2, 2022. [Online]. Available: https://www.statista.com/statistics/1017536/online-advertising-spending-in-ukraine/