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Readiness to pay for craft beer in Malaysia 2019 by gender

This statistic represents the results of a survey about the amount of money Malaysian consumers are willing to spend on craft beers as of May 2019, by gender. According to Rakuten Insight, about 41 percent of male respondents and 40 percent of female respondents in Malaysia said that they are willing to pay up to 25 percent more for craft beer than a regular beer, while about two percent male and female respondents respectively were willing to pay up to 75 percent for craft beer.

Willingness of consumers to spend money on craft beer in Malaysia as of May 2019, by gender

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In cooperation with
Rakuten Insight
Release date

June 2019



Survey time period

May 10 to 31, 2019

Number of respondents

4,160 respondents

Special properties

male respondents: 1,726; female respondents: 2,434

Method of interview

Online survey

Supplementary notes

Original survey question: "How much would you be willing to pay for craft beer?"

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