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Readiness to pay for craft beer in Malaysia 2019 by gender

Willingness of consumers to spend money on craft beer in Malaysia as of May 2019, by gender

by R. Hirschmann, last edited Jun 18, 2019
Readiness to pay for craft beer in Malaysia 2019 by gender This statistic represents the results of a survey about the amount of money Malaysian consumers are willing to spend on craft beers as of May 2019, by gender. According to Rakuten Insight, about 41 percent of male respondents and 40 percent of female respondents in Malaysia said that they are willing to pay up to 25 percent more for craft beer than a regular beer, while about two percent male and female respondents respectively were willing to pay up to 75 percent for craft beer.
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Willingness of consumers to spend money on craft beer in Malaysia as of May 2019, by gender

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