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Readiness to pay for craft beer in Indonesia 2019 by gender

This statistic represents the results of a survey about the amount of money Indonesian consumers are willing to spend on craft beers as of May 2019, by gender. According to Rakuten Insight, about 40 percent of male respondents and about 38 percent of female respondents in Indonesia said that they are willing to pay up to 25 percent more for craft beer than a regular beer, while about 2.3 percent of male respondents and less than two percent of female respondents were willing to pay up to 75 percent for craft beer.

Willingness of consumers to spend money on craft beer in Indonesia as of May 2019, by gender

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In cooperation with
Rakuten Insight
Release date

June 2019



Survey time period

May 10 to 31, 2019

Number of respondents

1,772 respondents

Special properties

male respondents: 875; female respondents: 897

Method of interview

Online survey

Supplementary notes

Original survey question: "How much would you be willing to pay for craft beer?"

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