Main factors for negative opinion K-beauty products in Japan 2021

Published by
Nina Jobst,
Apr 26, 2023
In a survey on Korean cultural contents in 2021 in Japan, respondents were asked about the main negative influence on consumers' impression of Korean beauty products. Around 37 percent of the respondents stated that there were none, while about 22 percent stated that the negative influence was because of excessive advertisements.

Main negative influence on consumers' impression of Korean beauty products in Japan in 2021

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Release date

February 2022

Region

Japan, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

180 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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