Main factors for positive opinion K-beauty products in Malaysia 2021

Published by
Nina Jobst,
Apr 26, 2023
According to a survey on Korean cultural content in 2021 in Malaysia, around 50 percent of respondents stated that the effectiveness and good quality of Korean products are the main positive aspects for consumers' impression of Korean beauty products.

Main positive aspects for consumers' impression of Korean beauty products in Malaysia in 2021

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Sources

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Release date

February 2022

Region

South Korea, Malaysia

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

211 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Original question: "What do you think positively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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