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Average daily time spent on social media by U.S. users 2015-2021
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Average daily time spent on social media by U.S. users 2015-2021
Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)
by J. Clement,
last edited
Jul 23, 2019
This statistic gives information on the average daily time spent on social networks by users in the United States. In 2018, the average daily time spent on social media by U.S. users amounted to 1 hour and 14 minutes.
Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)
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Description
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by J. Clement,
last edited
Jul 23, 2019
This statistic gives information on the average daily time spent on social networks by users in the United States. In 2018, the average daily time spent on social media by U.S. users amounted to 1 hour and 14 minutes.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
- Region
- United States
- Survey time period
- 2015 to 2018
- Age group
- 18 years and older
- Special properties
- users, not total population
- Supplementary notes
-
*Forecast
Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on Facebook while using Snapchat is counted as 1 hour for Facebook and 1 hour for Snapchat
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2015 to 2018
- Age group
- 18 years and older
- Special properties
- users, not total population
- Supplementary notes
-
*Forecast
Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on Facebook while using Snapchat is counted as 1 hour for Facebook and 1 hour for Snapchat
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Most popular social media apps in the U.S. 2019, by audience
+Social Media & User-Generated Content
Number of U.S. Facebook users 2018, by age
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Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by genderShare of U.S. adults who use social media 2019, by gender
- Percentage of adults in the United States who use social networks as of February 2019, by age groupShare of U.S. adults who use social media 2019, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Preferred social networks of U.S. teens 2012-2019
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2021 (in minutes)Average daily time spent on leading social networks by U.S. users 2021
- Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)Average daily time spent on social media by U.S. users 2015-2021
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- Which social networks do you use regularly?Social network usage by brand in the U.S. 2019
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Which of these things have you done on social media in the past 4 weeks?Social media activities in the U.S. 2019
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 2nd quarter 2019Mobile share of U.S. social media visits 2017-2019
- Most popular social networks in the United States in October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)Most popular social media apps in the U.S. 2019, by audience
- Most popular mobile social networking apps in the United States as of March 2019, by reachMost popular social media apps in the U.S. 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2019, by engagement
- Most popular mobile social networking apps in the United States as of March 2019, by average session duration (in minutes)Most popular social media apps in the U.S. 2019, by session length
- Most popular mobile social networking apps in the United States as of March 2019, by number of monthly sessionsMost popular social media apps in the U.S. 2019, by monthly sessions
- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)Leading mobile messengers in the U.S. 2019, by users
The most important statistics
- Leading countries based on number of Facebook users as of July 2019 (in millions)Countries with the most Facebook users 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Distribution of Facebook users in the United States as of May 2019, by age group and genderFacebook user share in the United States 2019, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2023 (in millions)Instagram: number of users in the United States 2017-2023
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of February 2019, by genderInstagram usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age groupInstagram usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by educational backgroundInstagram usage reach in the United States 2019, by education
- Distribution of Instagram users in the United States as of May 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Facebook share of U.S. social networking minutes 2014
- Turkey: social network penetration Q3-Q4 2017
- Social media sites typically used daily by children in Great Britain 2014
- United Arab Emirates: social network penetration Q3 2017
- Daily Facebook usage rate in Sweden 2011-2016
- Frequency of using social networking sites in Northern Territory, Australia 2018
- Time of day social media is used in Australia 2018
- Brazil: most popular social network apps as of June 2017
- Argentina internet users who access social networks daily 2017, by age
- Daily social media usage among pupils in Sweden 2016, by age and gender
- Overseas travel information on social media South Korea 2018, by gender and age
- Opinion on what the minimum age for social media accounts should be in India 2018
- Enjoyment of pet content on social media South Korea 2019, by age
- Canada: executives with selected social media accounts 2014
Studies
- Social media usage in the Nordics
- Social media usage in Poland
- Social media usage in Finland
- Social media usage in Latin America
- Mobile social media usage worldwide
- Social media usage in the Caribbean
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Social media usage in South Korea
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
- Mobile social media usage in the United States
- Social media usage in the Netherlands
Statistics on "Social media usage in the United States"
- Global social network penetration rate as of January 2019, by region
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Social network user penetration in the United States from 2017 to 2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by gender
- Percentage of adults in the United States who use social networks as of February 2019, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by ethnicity
- Percentage of adults in the United States who use social networks as of February 2019, by income
- Percentage of adults in the United States who use social networks as of February 2019, by urbanity
- Percentage of adults in the United States who use social networks as of February 2019, by educational background
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Average daily time spent on selected social networks by users in the United States from 2014 to 2021 (in minutes)
- Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)
- Social media usage in the United States as of August 2018, by ethnicity and daypart
- Which social networks do you use regularly?
- What kinds of social media do you use regularly?
- Which of these things have you done on social media in the past 4 weeks?
- Frequency of social media feature use in the United States as of February 2018, by social media platform
- Social media activities on select social networks by social media users in the United States in February 2019
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platform
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Share of adults who get news from social media sites in the United States from 2016 to 2018
- Frequency of news consumption via social media among adults in the United States as of November 2018
- Share of social media users in the United States who have changed their views about a political or social issue because of something they saw on social media in the past year as of June 2018
- Trustworthiness of social media sites according to adults in the United States as of November 2018
- Mobile share of social media visits in the United States from 4th quarter 2017 to 2nd quarter 2019
- Most popular social networks in the United States in October 2018, ranked by mobile-only audience (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of March 2019, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of March 2019, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)
- Most popular mobile messaging apps in the United States as of March 2019, by mobile reach
- Most popular mobile messaging apps in the United States as of March 2019, by user engagement (in minutes per month)
- Most popular mobile messaging apps in the United States as of March 2019, by average session duration (in minutes)
- Most popular mobile messaging apps in the United States as of March 2019, by usage sessions
- Leading countries based on number of Facebook users as of July 2019 (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)
- Distribution of Facebook users in the United States as of May 2019, by age group and gender
- Frequency of Facebook use in the United States as of February 2018
- Frequency of Facebook use in the United States as of February 2018, by gender
- Frequency of Facebook use in the United States as of February 2018, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age group
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Number of Instagram users in the United States from 2017 to 2023 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Percentage of U.S. adults who use Instagram as of February 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by educational background
- Distribution of Instagram users in the United States as of May 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by gender
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most-followed fashion and beauty influencers on Instagram in the United States as of June 2019
- Most-followed travel influencers on Instagram in the United States as of June 2019
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Social media presence of small businesses in the United States as of March 2018
- Types of content posted on social media by small businesses in the United States as of March 2018
- Share of social networking minutes in the United States spent on Facebook from 2010 to 2014
- Penetration of leading social networks in Turkey as of 3rd and 4th quarter 2017, by platform
- Social media sites that 8-15 year olds typically log into most days in Great Britain in 2014
- Penetration of leading social networks in the United Arab Emirates as of 3rd quarter 2017
- Share of individuals who used Facebook daily in Sweden from 2011 to 2016
- Frequency of using social networking sites in the Northern Territory, Australia as of April 2018
- Time of day consumers use social media in Australia as of April 2018
- Which social network app do you use?
- Share of internet users who accessed selected social networks daily in Argentina in 2017, by age group
- Share of pupils who have used social media daily in Sweden in 2016, by age group and gender
- Share of travelers who gather overseas travel information on social media in South Korea in 2018, by gender and age group
- Opinion on what the minimum age for social media account access should be in India in 2018
- Share of South Koreans who enjoy seeing pet accounts and pet content on social media in 2019, by age
- Percentage of executives in Canada with accounts at selected social networking sites as of June 2014
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